Employer Branding in Emerging Markets
A lot has been found and discussed about how the world’s best companies to work for build strong employer brands and attract great talent in the developed markets. We have talked endlessly about how these companies make themselves so appealing that people from across the world, irrespective of their diverse backgrounds, cultures and preferences. However, […]
Role of Communication in Employee Behaviour
Communication is one of the most essential factors influencing employee’s behaviour. Employee’s perception towards the organization and their team manager determines their behaviour. Communication enables employees to understand what their organization wants them to do? Communication helps in changing an individual’s attitude and thought process. Managers need to know whether their team members are facing […]
Content Aggregators vs. Subscription Services in the Field of Knowledge Management
Content Aggregators and Subscription Services For those who manage knowledge management portals for their organization, business, or in personal capacities, they need to be aware of the different sources of knowledge acquisition and retention especially in the internet age when we are literally drowning in a sea of information. For instance, there is a difference […]
Knowledge Management at 3M
Introduction: Knowledge Management at 3M This article is about the Knowledge Management system in 3M Corporation. 3M is an internationally known organization that places a premium on creativity, innovation, and being “ahead of the curve” as far as its competitors are concerned. Towards this end, 3M employs a wide variety of knowledge management systems that […]
Employee Behaviour Standards
Every organization has certain codes of conduct and every employee needs to follow the same in order to maintain the decorum. Employees need to be aware of the rules and regulations as well as behaviour standards and what is expected of them in the organization. Do not behave irrationally at workplace. Managers need to make […]
Do you see various shapes in a crumpled ball of paper? Do you see various colours in a drop of oil mixed with water? If your answer is yes, then certainly you value creativity.
Creativity is nothing but the process of creating something unique and new. Creativity indeed plays a crucial role in organizations at all levels. Following same old techniques might not yield results everytime. Remember, change is inevitable. You just can’t stick to what was taught in your school or college. Creativity is reaching to innovative solutions, new ideas, unique concepts through brainstorming, discussions and healthy communication among employees.
You need to understand that same policies can’t be applied everywhere. Can you apply the same strategy while selling a home and while selling a pen? Absolutely NO. There has to be some difference.
Let us understand the same with an example:
Company A deals into many consumer products and recently came with a new product - Toothpaste. The toothpaste was introduced as an effective remedy to plaque, tartar and even stains on teeth due to excessive tea, coffee and nicotine. Let me ask you a question.
Do you think the brand “toothpaste” would survive if Organization A does not market the product with additional features and benefits over the years? Two years down the line, probably, you might introduce a scheme where the end-user would get a tooth brush free with the toothpaste or say the packaging can be little more innovative and attractive, or the toothpaste can come in various exciting new flavours. It can be anything. Who decides all this? Yes, it is actually you, who work as responsible employees in their respective organizations.
Remember, your company is not paying you for simply marking your attendance and delivering only as per your key responsibility areas mentioned in your offer letter. Let me be very honest, if you have such an attitude, you might survive in the organization but would never grow professionally. In simpler words, creativity is all about taking challenges and thinking out of the box. Why do you always have to follow your Boss’s instructions? Of course you have to follow what he/she says but you can always apply your own brains and come out with something exciting and different. Being physically present in the office does not help. You need to think little differently from others. Think as to how can you make your product or brand better than your competitors. Think as to how you can make your products an instant hit among your target audience.
Without creativity; you will soon start finding your job monotonous and a mere source of burden. Do not always follow the path shown by your mentors. Sit with your counter parts, discuss, and most importantly brain storm ideas. Being creative is no rocket science; you just need to be passionate towards it.
Let me do a simple exercise with you:
I will give you a word and please write down whatever comes to your mind on a piece of paper.
The word is “Beautiful”.
Let me just jot down my thoughts.
For me Beautiful is:
Flower, My mother, Weather, Hill Station, A party Dress, Bangles, girls, Angelina Jolie, small baby girl in my neighbourhood, surroundings, society park and so on. Did you see the difference? One single word and many thoughts. I am sure the same is the case with you as well.
In the same way, if you have to market a Soft Drink, do not blindly follow what your seniors have been doing all this while. A soft drink can be low in calories, healthy, full of nutrients, available in various flavours, available in pet bottles or even tetra packs etc.Remember, Google does not have all the solutions. Sometimes it becomes really essential to follow what your heart says. Do what you love to do. Be creative and enjoy your work.
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