Finding and Keeping Customers in Multi Level Marketing (MLM)
February 12, 2025
It is difficult to exactly define customer retention as it is a variable process. A basic definition could be ‘customer retention is the process when customers continue to buy products and services within a determine time period’. However this definition is not applicable for most of the high end and low purchase frequency products as […]
Marketing strategy of a company revolves around 4Ps – Product, Price, Place and Promotion. Companies devise a strategy by mixing the four. The most important among is the product. All the marketing push and promotion will go waste if the product is not able to deliver. To come out with winner product, companies have to […]
What is Retailing? The sale of products to the customers from a fixed location (malls, department stores, super markets and so on) in small quantities for their end use is called as retailing. Coupons play an important role in promoting the retail stores and making the brand popular amongst the masses. What are Coupons? Any […]
The mechanism of selling merchandise in small quantities from a fixed location directly to the individuals for their end use is called as retailing. The fixed location can be anything like super market, hyper market, department stores and so on. Merchandise – Merchandise refers to the various products available at the store for sale to […]
There is so much happening on the Social Network Marketing scene that Companies now have no option or choice but to be present in these channels. If you are planning to introduce a new product in the market or to build your brand image or reputation, the most preferred option available today happens to be […]
Who doesn’t like the thought of having a few extra bucks on hand ?. Most of us try to think of alternative methods besides our jobs and profession to earn some extra money in order to be able to realize our long cherished goals and wishes. This happens to most of us. While some who have an eye for numbers tend to gravitate towards stock markets, many think of taking up a second job and work more number of hours. Then there are those who take up MLM activity and concentrate on building a network based on their family, friends, contacts, colleagues and others.
Though there are several options that one can consider as additional or alternate employment, it is important to give each of the business ideas a thorough thought to see if it suits you in all respects and if you will be able to be successful in the same. After all everybody will not be suited to all types of business or sales and vice-e-versa.
It is quite likely that you will be invited to a meeting or one of your friends or acquaintances will drop in with an appointment to meet you and talk about the MLM opportunity.
A look at the marketing plan, selling concepts and the income generating scheme will leave you overwhelmed with so many questions. You will naturally wonder if MLM really works and if there is so much of money to be made as shown in the plan. You will wonder about the product and build up so many questions in your mind. You will also wonder if you can really make this work and last but not the least you will wonder as to what your friends and colleagues will think of you. At this point you are likely to be under slight pressure to sign up as a distributor as your sponsor would be following up with you. You are now required to take a decision. But then how do you go about making up your mind as to whether you want to start with MLM or not?.
If the above sounds familiar, there is no need to panic. Always remember that the opportunity to join the MLM network will always be available and there is no need for you to jump at it before being prepared and ready for it. If you do happen to take it up and find that you aren’t equipped to take it ahead, no issues. You will not lose anything because the business opportunity doesn’t cost you any investment.
The first point of consideration of joining an MLM network has got to be YOU. You will need to sit down and think through the entire proposal to see how you are best suited to take this up. Does it go along with your long term objectives that you have for yourself?. Do you have that kind of time and energy to focus on recruiting and building distributer networks consistently over a period of time?. Are you willing to make sacrifice of your time with your family, social activities as well as your personal time to invest into this business?. What about selling skills? Do you have good communication skills and do you like approaching known and unknown people and talking about MLM business network with them?. All these questions would have to be answered by you alone.
As the saying goes, No Pain No Gain. Therefore MLM can be a great opportunity for you to build an alternate income generation stream provided you have the energy, focus, skill set and attitude to work on this concept for a long period. It calls for balancing your life, your priorities and responsibilities along with having to take up and begin a new and additional career with MLM selling.
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