Customer Relationship Management (CRM) and HR
April 3, 2025
Human Resources are those constituents of an organization that take care of the human facets and needs of all employees within that organization. Key functions of HR in an organization are- Employee recruitment and selection. Compensation calculation and reward program management. In-house training for all employees according to skill sets. Performance calculation and managing employee…
Following are some of the important strategies that should be implemented for increasing customer retention: Changing Retention rates: There are two basic strategies for changing retention rates: Fixed response higher spending: Retention rates can be substantially increased by spending more on creating new business strategies or remolding existing strategies to increase retention rates. Fixed spending…
CRM leverages and amplifies customer base of an organization through efficacious and efficient marketing. In fact CRM has brought up new dimensions in the field of marketing by significantly improving marketing functioning and execution. Intuitive CRM associated marketing strategies like direct marketing, web marketing, e-mail marketing etc. have been matured during the recent past. These…
When the suppliers are unable to entertain customers or their business strategies fail to build a good relationship with customers, they probably end up with customers’ dissatisfaction. Their can be many reasons for the customers to become dissatisfied. Some of these reasons are:
But in countries like United Stated where the environment is very different and dust free, there is no need for installing this equipment in house as it would be kept uselessly in house.
In India the environment is lot dusty but the cost exempted for managing the household work is very cheap and affordable, so why people will go and buy a vacuum cleaner and invest a lot of money in that, if they can hire a manual cleaner boy without investing much. If they buy a vacuum cleaner and later on feel that it is turning out to be expensive and tedious deal then it brings dissatisfaction among them.
For example, a customer bought a Fax machine from a supplier and suddenly something went wrong and the machine stopped sending fax at the time when there was an urgent fax to be sent. Customer called the supplier and asked for urgent support but none of the executive at the supplier’s side was available for fixing this issue. Customer finally took some local vendor’s help to fix as it was very urgent. Such a situation can develop an irritating gesture for customers against the supplier and to his dissatisfaction.
Apart from the above examples many more similar reasons could lead to customer’s dissatisfaction. It is very important for the supplier to concentrate on customer’s needs and provide him the required products and services. If desired measures are not taken, customer’s dissatisfaction could possibly build poor relationships between the two parties which could break anytime.
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