Writing Effectively to get a Job/Potential Client
In todays competitive world, a good writing must engage a reader. Whether it is a proposal or a resume, the reader must feel involved in the write-up.
Read on to get tips on how to write better while applying for a job or for a business....
- Start with something interesting: In todays market scenario where several resumes are lying at the desk, why does a particular resume gets picked than the others in the lot? Thinking... It is because the resume has a cover letter/introductory note that makes it saleable. A summary of a candidates profile is always better than a simply stated one line objective which merely talks about a candidates aspiration and does not tell about his/her profile summary.
- Add a personal touch: While writing to potential clients for business, ensure that the content is customized as per the clients profile and requirement. This helps creating a special bond with the reader.
- Give examples and not just adjectives: A candidate must mention a relevant example to demonstrate or justify the adjectives included in the resume. For instance, if he/she talks about his strength in area of team management, he/she should mention an example on how well a team was handled. Avoid giving micro level details, however, mention about achievements/recognitions.
- Leverage numbers: A candidate must back-up achievements/adjectives stated with numbers. Same goes for the corporate looking for business. Numbers form a strong base for generating commitment. A percentage movement showing improvement in performance or scores always catches attention of the readers.
- Avoid jargons: If a candidate is applying in a completely different industry than the one he has worked before in, he should avoid/not use jargons which are not relevant to the new industry. Jargons tend to confuse people and there is a possibility of the message being lost. In case a jargon is to be used, the expanded form should also be mentioned. For instance a jargon EMS should be written in a statement as "Employee Measurement System [EMS]".
- Do not misrepresent data: Write with integrity. Whether it is numbers or years of experience or sales volume - all facts stated should be true.
- Communication Skills: Ensure that the document is error free - no spelling or grammatical mistake. Always proof read the document/proposal or get it read by a friend/colleague.
- Follow-up: Most of the times a candidate submits a resume or a proposal to a prospective client and does not follow-up. Remember, there are several other resumes and proposals which are lying at the desk. A candidate needs to ensure that a prompt follow-up [ read "not too much"] should be done.
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Authorship/Referencing - About the Author(s)
The article is Written By Prachi Juneja and Reviewed By Management Study Guide Content Team. MSG Content Team comprises experienced Faculty Member, Professionals and Subject Matter Experts. We are a ISO 2001:2015 Certified Education Provider. To Know more, click on About Us. The use of this material is free for learning and education purpose. Please reference authorship of content used, including link(s) to ManagementStudyGuide.com and the content page url.
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