Crisis refers to sequence of unwanted events at the workplace which lead to disturbances and major unrest amongst the individuals. Crisis generally arises on a short notice and triggers a feeling of threat and fear in the employees. In simpler words crisis leads to uncertainty and causes major harm to the organization and its employees.
It is essential for the employees to sense the early signs of crisis and warn the employees against the negative consequences of the same. Crisis not only affects the smooth functioning of the organization but also pose a threat to its brand name.
What is Crisis Communication ?
Crisis Communication refers to a special wing which deals with the reputation of the individuals as well as the organization. Crisis communication is an initiative which aims at protecting the reputation of the organization and maintaining its public image. Various factors such as criminal attacks, government investigations, media enquiry can tarnish the image of an organization.
Crisis Communication specialists fight against several challenges which tend to harm the reputation and image of the organization.
Crisis can have a negative effect on brand image. Crisis Communication experts are employed to save an organizations reputation against various threats and unwanted challenges.
Brand identity is one of the most valuable assets of an organization. The main purpose of Crisis Communication team is to protect the brand identity and maintain the organizations firm standing within the industry.
Crisis Communication specialists strive hard to overcome tough situations and help the organization come out of difficult situations in the best possible and quickest way.
Crisis Communication Process
Organizations hire crisis communication specialists to overcome tough times as well as to maintain their reputation and position in the market.