Global Race between American and Chinese Firms for Profitability and Survival
The Global Race between American and Chinese Firms There is an intense and uber competitive race going on between American and Chinese firms for profitability and indeed, sheer survival. Ever since the Global Financial Crisis of 2008 hit the world economy, transnational firms have seen their profits dip, and indeed, some of them had to […]
Three Traits of Effective Leadership
We have introduced the concept of Transleader in the previous articles. We discussed how a leader who is integral to the organization and vice versa could prove to be an effective leader. Taking the discussion forward, this article reviews the three traits that make for effective leadership and separates leaders from followers. The three traits […]
Decision Makers and the Zero Sum Game
Decision making need not necessarily be a zero sum game where one party benefits at the expense of the other. For instance, it is common in many organizations for decision makers to favor one group over the other which results in a situation where one group wins and the other group loses. This is the […]
Why Business and Political Leaders Must be Institution Builders to Ensure Longevity
What Differentiates Truly Great Leaders from Run of the Mill Leaders? There are leaders who run organizations and nations to secure their position and to make the most of the opportunity to lead them. Also, there are leaders who are visionary but yet lack the capacity or the needed mission capabilities to focus on organizational […]
Corporate Social Responsibility in Troubled Times and the Role of Business Leaders
What is the Responsibility of Business in These Troubled Times? It wouldn’t be an understatement to say that we are living in Dark Times and where the discourse and the narrative are dominated by hate and vitriol. Moreover, there is an unprecedented assault on the marginalised and the underprivileged, what with stripping them off their […]
Brand Equity is the value and strength of the Brand that decides its worth. It can also be defined as the differential impact of brand knowledge on consumers response to the Brand Marketing.
Brand Equity exists as a function of consumer choice in the market place. The concept of Brand Equity comes into existence when consumer makes a choice of a product or a service. It occurs when the consumer is familiar with the brand and holds some favourable positive strong and distinctive brand associations in the memory.
Higher perceived quality might be used for brand positioning. Perceived quality affect the pricing decisions of the organizations. Superior quality products can be charged a price premium. Perceived quality gives the customers a reason to buy the product. It also captures the channel member’s interest. For instance - American Express.
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