Components of Commercial Value Chain
February 12, 2025
During 1990, ERP market was dominated by few vendors namely SAP, BaaN, Oracle, People Soft and JD Edwards, who were also known as big five of ERP market. The market was, then, was growing at compound rate of approximately 35%. Fortune 500 companies were the major customers. Key focus of ERP vendors, during that period, […]
Why the Left in India is facing an Existential Crisis? The recently concluded General Elections in India all but cemented the emergence of the Right and the Centre Right while eclipsing the Left that has now been pushed into irrelevance. Indeed, as the Modi 2.0 government settles into its Second Term, chances are that the […]
India and China are two of the fastest growing economies in the world. They are also neighbors and share a huge boundary spanning thousands of kilometers. However, they do not share an amicable relationship. India and China have fought a full-fledged war in 1962. Even after the war, skirmishes between the two emerging nations have […]
Apple Inc. which is the most valuable company in the world is known for selling high tech products. Over the years, Apple products have become a cult following, and many consumers blindly purchase whatever new products the company introduces. This time Apple has surprised its investors and customers. All analysts were expecting the company to […]
The Indian IT sector has been facing a lot of flak. The industry is undergoing a transformation. Issues like the availability of H1B visas and adapting to changing technology are at the forefront. The stocks of Indian IT behemoths have taken a beating. Employees are being laid off indiscriminately. All this signals towards the fact […]
Enterprise marketing automation is part of customer relationship management module. Enterprise marketing automation can also be an independent software installed by the company. The main function of the enterprise marketing automation module is to run different marketing programs in the organization. The enterprise marketing automation module also helps the given organization develop a business plan.
An enterprise feeds from the customer data which is maintained by the company. Therefore, the module helps the company to maintain, manage and filter customer-related information.
When a company decides to start a marketing campaign for a particular product than the enterprise marketing automation tool provides the company a short list of customer who could be interested in the product. This filtration of customer is done based on customer segmentation.
Customer segmentation is an important parameter to consider when designing marketing campaigns. Customer segmentation technique splits the customer on various parameters. If the marketing campaign satisfies those customer parameters, then, enterprise marketing automation tool will provide their list.
Parameters considered for customer segmentation are as follows:
An organization looks to target a particular segment for following reason:
However, to devise a successful segmentation strategy is difficult. Organizations typically run into challenges around selection of variables to define segment. There is also a difficulty in identifying correct algorithms for segmentation.
There are about five components of enterprise marketing automation. They are as follows:
Your email address will not be published. Required fields are marked *