Components of Commercial Value Chain
February 12, 2025
The Project lead is the second most important person in the entire Six Sigma project exercise. The Project lead reports to the Project Champion. The Project Lead is also selected by the Project Champion to execute a given Six Sigma project. The role and responsibility of a Six Sigma project lead have been listed below: […]
As the name suggests, VMI stands for Vendor Managed Inventory. VMI involves a collaborative and continuous inventory supply owned, managed and replenished by the Manufacturer right up to the last stocking point or point of sale to end customer. VMI concept is widely being used by companies both as procurement business model and FG supply […]
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The Indian IT sector has been facing a lot of flak. The industry is undergoing a transformation. Issues like the availability of H1B visas and adapting to changing technology are at the forefront. The stocks of Indian IT behemoths have taken a beating. Employees are being laid off indiscriminately. All this signals towards the fact […]
Introduction Supply-chain management plays a pivotal role in ensuring goods, and services are delivered on time to customers. Within supply-chain management, inventory management plays a central role. Inventory involves various cost, investment, space management, etc. Also there are chances that stored inventory may get damaged or get stolen adding to extra cost to the company. […]
Enterprise marketing automation is part of customer relationship management module. Enterprise marketing automation can also be an independent software installed by the company. The main function of the enterprise marketing automation module is to run different marketing programs in the organization. The enterprise marketing automation module also helps the given organization develop a business plan.
An enterprise feeds from the customer data which is maintained by the company. Therefore, the module helps the company to maintain, manage and filter customer-related information.
When a company decides to start a marketing campaign for a particular product than the enterprise marketing automation tool provides the company a short list of customer who could be interested in the product. This filtration of customer is done based on customer segmentation.
Customer segmentation is an important parameter to consider when designing marketing campaigns. Customer segmentation technique splits the customer on various parameters. If the marketing campaign satisfies those customer parameters, then, enterprise marketing automation tool will provide their list.
Parameters considered for customer segmentation are as follows:
An organization looks to target a particular segment for following reason:
However, to devise a successful segmentation strategy is difficult. Organizations typically run into challenges around selection of variables to define segment. There is also a difficulty in identifying correct algorithms for segmentation.
There are about five components of enterprise marketing automation. They are as follows:
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