Articles on Advertising

Advertising Management - Introduction

Advertising Management, in simple terms is a process of employing various media to sell a product or service. This process begins quite early from the marketing research and encompasses the media campaigns that helps to sell the product.

Classification of Advertising

There are several branches or types of advertising which can be used by the organizations. All the important types of Advertising are discussed in detail.

Print Advertising

Anything written in the print media to grab the attention of the specific target audience comes under the purview of print advertising.

Broadcast Advertising

Broadcast Advertising comproses of advertising on - radio, television, and Internet. The commercials aired on radio and televisions are an essential part of broadcast advertising.

Outdoor Advertising

Outdoor advertising communicates the message to the general public through highway billboards, transit posters etc. The print and newspaper advertising takes up a huge part of outdoor advertising.

Covert & Public Serving Advertising

Covert Advertising aims to integrate the advertising with the non-promotional medium while Public Service Advertising aims at spreading awareness about issues that are relevant to public interest.

Objectives & Importance of Advertising

Advertising is the best way to communicate to the customers. Let us take a look on the main objectives and importance of advertising.

Marketing Communications

Marketing communications is essentially a part of the marketing mix. The marketing mix defines the 4Ps of marketing and Promotion is what marketing communications is all about.

Consumer Communication

Consumer communication and persuasion is an essential part of any Marketing Strategy. Let us look at few ways which will help you market effectively even in a downturn.

Consumer Behaviour

Consumer behaviour consists of activities followed in making any buying decision. Lets understand the determinants and importance of consumer behaviour in detail.

Media Strategy in Advertising

The Media Strategy process consists of 3 main decisions to be made - Where to advertise ?, When to advertise ? and What media type to use ?.

Advertising Agencies

Advertising Agency is just like a tailor. It creates the ads, plans how, when and where it should be delivered and hands it over to the client. Lets study about their role and different types of advertising agencies.

Social & Economic Aspects of Advertising

Advertising has many positive impacts along with its negative pictures. Lets go through the economic and social aspects of advertising.

Steps in Advertising Process

For the development of advertising and to get best results one need to follow the advertising process step by step. Lets discuss the steps involved in the advertising process.

Advertising Techniques

Every business spends lot of money for advertising their products. Lets understand in detail some very common and widely used techniques used by the advertisers to get the desired results.

Advertising Budget

Advertising Budget is the amount of money which is spent on advertising of the product to promote it. There are lot of factors which have an impact on the advertising budget.

Advertising Campaigns

Advertising campaigns are the groups of advertising messages which are similar in nature. Lets understand the process of making an Advertising Campaign.

Models of Advertising Scheduling

Scheduling directly refers to the patterns of time in which the advertisement is going to run. There are mainly 3 models of advertising scheduling - Continuity, Flighting and Pulsing.

Industrial Advertising

Industrial Advertising generally includes a company advertising its products or services for the companies which actually uses same or similar products or services.

Ethics in Advertising

Ethics in advertising is a set of well defined principles which govern the ways of communication that takes place between the seller and the buyer.

Measuring Advertising Effectiveness

There are two most important areas which are essential to be measured for knowing the effectiveness of advertisement, namely - Communication Effect and Sales Effect.

Advertising Myths

There are some myths which have been creating problems in the path of successful advertising. Lets discuss these advertising myths in detail and clarify some misinterpretations about the ifs and buts of the advertising industry.

Future of Advertising

Now is the beginning of the digital era. The future of advertising will be in the favour of the advertisers but only at the cost of proper management and proper use of digital technologies.

News Based Advertising: Ethical or Not!

This article explains the concept of news based advertisements. It also explains why this trend is dangerous. Also, the article argues that this trend might be here to stay given the unwillingness of customers to pay for news.

Ad Spending: A Primer

This article explains the concept of ad spending. It explains how the ad spending does not provide an accurate representation of the state of affairs. The article then explains a better method to evaluate the efficiency of ad spends.

The Rise of Digital Lynch Mobs and What They Mean for Businesses in Our 24/7 World

This article discusses the Menace and the Threat posed by Digital Lynch Mobs to businesses and brands. We examine how Cancel Culture, Coordinated Attacks, and even Physical Harm can manifest if these online swarms on Social Media are not reined in. We offer some suggestions to businesses on how they can respond to such Digital Lynch Mobs. We also argue that Big Tech firms have to be regulated.

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Authorship/Referencing - About the Author(s)

The article is Written By “Prachi Juneja” and Reviewed By Management Study Guide Content Team. MSG Content Team comprises experienced Faculty Member, Professionals and Subject Matter Experts. We are a ISO 2001:2015 Certified Education Provider. To Know more, click on About Us. The use of this material is free for learning and education purpose. Please reference authorship of content used, including link(s) to and the content page url.