Topic outline

  • Brand Management

    Total Slides: 90

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  • Course Area

    Course Objectives
    ✔ Explain what is a Brand
    ✔ Explain the importance of Brands
    ✔ Describe the attributes of a strong brand
    ✔ Explain what is Brand Management
    ✔ Describe the Purpose of Brand Management
    ✔ Explain the Brand Equity Concept
    ✔ Describe the Strategic Brand Management Process
    ✔ List the Strategic Brand Management Guidelines