Basics of Services Market, Consumer & Products
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Topic outline
Course Modules
IntroductionLaunch presentation
Define ServicesLaunch presentation
Goods Vs ServicesLaunch presentation
What is Services Marketing?Launch presentation
Marketing of Services is DifferentLaunch presentation
Characteristics of ServicesLaunch presentation
Types of ServicesLaunch presentation
Importance of Services MarketingLaunch presentation
Software Products Vs ServicesLaunch presentation
7 Ps of Services MarketingLaunch presentation
Factors to Set Price for a ServiceLaunch presentation
What is a Service Encounter?Launch presentation
Benefits of Service QualityLaunch presentation
Importance of Value AdditionLaunch presentation
How to Keep Competitive Edge?Launch presentation
Challenges of Services MarketingLaunch presentationCourse Discussion