Services Marketing Communication
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Topic outline
Course Modules
Introduction to SMCLaunch presentation
Relevance of SMCLaunch presentation
Marketing Mix in CommunicationsLaunch presentation
The Positioning ProcessLaunch presentation
Strategies in SMCLaunch presentation
The ATL, BTL & TTL StrategiesLaunch presentation
Distribution of SMCLaunch presentation
Various Media OptionsLaunch presentation
Role of Media ReachLaunch presentation
Services Marketing SegmentationLaunch presentation
Role of Promotion in SMCLaunch presentation
Ad Development ApproachesLaunch presentation
Types of AdvertisingLaunch presentation
High end Components in SMCLaunch presentation
Digital Marketing for SMCLaunch presentation
CRM in Marketing CommunicationLaunch presentationCourse Discussion