Market Segmentation
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Topic outline
Course Modules
IntroductionLaunch presentation
Preparing for Market SegmentationLaunch presentation
Scope of SegmentationLaunch presentation
Identify Decision MakersLaunch presentation
Developing Representative SampleLaunch presentation
Accounting for Decision MakersLaunch presentation
Forming Market SegmentationLaunch presentation
Attractiveness of Market SegmentsLaunch presentation
Assessing CompetitivenessLaunch presentation
Market MappingLaunch presentation
Predicting Market TransformationLaunch presentation
Setting Market ObjectivesLaunch presentation
Issues on Market SegmentationLaunch presentationCourse Discussion